Former Mayor Michael Bloomberg is spending $50 million to challenge the National Rifle Association. The idea is to build a nationwide grassroots network to motivate voters who support curbing gun violence.
Bloomberg told the New York Times that gun control advocates need to learn from the N.R.A. and punish politicians that don't support their ideas.
"We've got to make them afraid of us," Bloomberg said.
Rather than putting most of the money into television ads, the group will use its resources to fund field operations that have been successful for the N.R.A.
Gun advocates dismissed Bloomberg's efforts.
"He's got the money to waste," Larry Pratt, the executive director of Gun Owners of America, said. "So I guess he's free to do so. But frankly, I think he's going to find out why his side keeps losing."
The effort will focus on women and will try to expand background checks on state and national levels.
It will target 15 states and the goal is to sign up one million new supporters this year. It already has 1.5 million supporters.
The groups Mayors Against Illegal Guns and Moms Demand Action for Gun Sense in America will form the new group known as Everytown for Gun Safety.
Source: New York Times
Photo Credit: Getty Images