With a potential LIRR strike looming on Sunday, the MTA is hoping to win support from the public.

The agency is debuting new ads today, asking “When is enough enough?”

Negotiations broke down earlier this week, setting the stage for a possible worker strike at 12:01 Sunday morning.  The stumbling block is worker concessions, with the MTA asking new hires to pay more of their health care and pension costs.

In its ad, the MTA said it’s offered workers a 17 percent salary increase “by making modest changes for workers who haven’t even been hired yet.”

The unions have asked Governor Andrew Cuomo to get involved, but so far he’s refused.  Cuomo said this is not a disaster and claimed the state has survived strikes before.

But State Comptroller Tom DiNapoli said an LIRR strike could cost the region up to $50 million a day.

He argued businesses that rely on commuters will see a drop in revenue.  Broadway shows and other forms of tourism could also be financially impacted.


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