From Youtube to the BIG SCREEN! With more than 8 million Youtube subscribers, Yes Theory is a group of 3 young men who don't take (or give) "No" as an answer. With this mindset, they strive to "Seek Discomfort" as their brand navigates the amazing journey of life they share with their viewers. Their motto has lead them to 29-year-old Anders Hofman who stars in Yes Theory's first independent full length documentary "Project Iceman" where Anders aims to become the first human to complete an Iron Man type triathlon on Antartica! Watch Yes Theory's very own Ammar explain how he met Anders and how their first "Seek Discomfort" sponsor got his very own documentary below. The trailer for "Project Iceman" is also below and will be shown in select Cinemark theaters this December.
Photo: Z100 New York