There's a little trick that Pharrell uses to create some of the catchiest hits in the biz…is this coincidence or strategy?!?! He's helped make Snoop, JT, and himself household names & has created some of the most memorable songs in the history of the world (ok that's a bit much), but is this his secret sauce??
In a number of his tracks, he takes the first beat of the song & loops it 4 (sometimes 5) times…it helps the song get to the melody quicker & is CATCHY AS HELL!! Take a listen: