Kiss's Gene Simmons and Paul Stanley are planning to expand their Rock & Brews restaurant brand with an accompanying casino complex of the same name.
The complex will be developed at a previously existing site in Biloxi, Mississippi, where Jimmy Buffett's Margaritaville brand operated a casino as recently as 2014.
Kiss's plans include a 3,000-capacity live concert venue, a 300-room hotel and a casino with 1,000 slot machines. The project is expected to cost about $200 million to complete.
RAM Group developer Tom Moore tells Casino.org that the Rock & Brews casino will offer an immersive rock and roll atmosphere and a generally "different experience" from most other casinos.
He says his group and Kiss "fell in love with the culture" in Biloxi after looking at the site, and locals are excited at the potential for a renaissance in their hometown. The planned Kiss casino dovetails with efforts by the mayor to build boardwalks in the same area. Moore and Kiss want the boardwalk to wrap around their casino.
Approval for the site has been granted and a casino license is being processed by state regulators.
If the Rock & Brews casino project comes to fruition, it may have some healthy competition in the local marketplace. Reports indicate there are at least three other proposed casino sites in southern Mississippi.
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