Food challenges sound like a great idea at first but once you get yourself involved in them, they don't always live up to expectations.
This poor kid learned that the hard way when he tried his hardest to win an Icee challenge at a minor league baseball game. He was dedicated to winning as you can tell in the video below. The win came with a cost: he had a massive brain freeze right after it.
As you can see below, the Memphis Redbirds were so impressed by his dedication that they tweeted about him.
Because of that, we are calling him a hero. Check the video below to see the kid's brain freeze: