Have you ever gone into a store just to buy one thing only to impulsively fill a cart full of stuff you don’t really need? Well here’s how they make you do that!
It's thanks to Gruen effect. Wikipedia defines it as "the moment when consumers enter a shopping mall or store and, surrounded by an intentionally confusing layout, lose track of their original intentions, making consumers more susceptible to make impulse buys."
This automatically made me think of my experiences with Target. If you've ever been in Target then you know that they have a sale section in the front of the store with items that typically range from $1-$5. I don't know about you but it drags me in and I buy a bunch of things that I don't need.
Also, I usually go into Target for milk and leave with something crazy like an Xbox...
Another store that has mastered the Gruen effect is IKEA. That whole store is basically a maze, and you know that you never leave there empty handed!
Here's a video to help explain how you will buy more stuff!!