Coors Light is bringing christmas early! March Madness is fast approaching, and for many college basketball fans, that means making brackets. This year, the tournament begins March 19 and ends April 8—that's 21 days of basketball fun.
Coors Light is joining in the fun. For March Madness Coors will be releasing a special 'Countdown to Chill' calendars!
Fans can open a box on their calendar to discover a new present every day for the 21 days of the tournament, just like they do with advent calendars during the holiday season.
The goal of the Countdown to Chill Calendar is to alleviate the disappointment and pain a fan may feel if their bracket does not succeed. For those wondering what could be inside a brewing company's advent calendar, Coors Light has revealed a few of the 21 gifts.
Among the gift in the calendar is chill tea (Non alcoholic), a little help please' candle, press-on nails, and a glass slipper charm!
It's safe to say that those who buy the Coors Light March Madness advent calendar can take these gifts as seriously or unseriously as they want.