Peet's Coffee is giving away a trip to the brightest place on Earth.
Peet's Coffee responded to the summer heat last year by hiring a Chief Cold Brew Officer, but this year the coffee company is going for a more daring strategy. In addition to launching their newest coffee line, the Bright Collection, Peet's Coffee announced on Thursday that they have partnered with Arctic influencer Cecilia Blomdahl to provide coffee lovers with an incredible opportunity to escape the heat and visit one of the world's brightest locations, Svalbad, Norway, during the Midnight Sun season.
According to Peet's the new Bright Collection features two blends, Sun Catcher and Off the Grid, both of which were created after two years of development. The blends represent a new coffee profile that offers a bright, smooth taste featuring coffee from Brazil and Kenya for Sun Catcher and Colombia and El Salvador for Off the Grid.
If you're as curious as we are, about what the flavor notes are we got you covered down below!
Sun Catcher: vibrant citric notes complemented by a smooth nuttiness featured by flavors of strawberry jam, citrus, and honeysuckle, offering a delicate balance that delights the senses.
Off the Grid: This blend offers fruit-forward notes and caramelized sweetness. With a full-bodied profile, Off the Grid includes tastes of smooth milk chocolate, almond butter, and pear undertones, making it an irresistible choice for any coffee lover.
As for the adventure, Peet's has teamed up with Blomdahl to offer fans a chance to visit Svalbard, one of the most remote and brightest places on the planet complete with an exclusive, guided experience from Blomdahl who is known for sharing her experiences living on Svalbard. The northernmost inhabited place on Earth, during Midnight Sun season, Svalbard has perpetual daylight which sees polar bears roaming freely, striking views, and even encounters with majestic walruses.
Would you take a leap of faith with Peet's and ditch the heat for some freeze?